Before an interview, make sure to take some time and research the company. Employers may often be impressed with your knowledge, as it reflects your interest in their company and purpose as a whole. Key topics to cover include the company’s size, their overall history, the services and products they provide, and also their current and projected success. It is also a good idea to Google the company to see if there are any recent articles about them. Many employers even ask questions concerning your knowledge of their business, so it can be to your advantage to take time and research the company.