What a Marketing Coordinator Does (and How Can I Become One)?

Confused by all of the different marketing positions out there? You’re not alone! There are Marketing Managers, Marketing Specialists, Marketing Assistants, Marketing Analysts… the list goes on and on. So let’s take a closer look at one of the many marketing positions: The Marketing Coordinator. 

What are the job duties of a Marketing Coordinator?

Desk showing work on developing a marketing strategy

Typical tasks of a marketing coordinator include entry-level analytics and research related to sales, marketing, and development. The specifics of each position will vary depending on the specific needs of the employer, but the duties of a marketing coordinator typically include:

  • Conducting market research related to a business’s target market; 
  • Analyzing sales data;
  • Creating marketing materials;
  • Assisting with website SEO;
  • Creating marketing timelines;
  • Organizing marketing projects;
  • Managing digital and social media campaigns;
  • Investigating market trends;
  • Representing a business at trade shows;
  • Working with Social Media Influencers to promote a product.

What are the different types of Marketing Coordinators?

Marketing Coordinator roles will vary depending on the type of work that may be needed by a company. Here are a few of the more common positions:

Digital Marketing Coordinator

In addition to the duties of a generic Marketing Coordinator, a Digital Marketing Coordinator’s job description may include managing digital campaigns designed to drive web traffic to a business, handling social media accounts, or managing the content of blogs and websites for a business. Depending on the size of the organization, these tasks may be handled by one Marketing Coordinator, or by multiple specialized Marketing Coordinators. Businesses that have a strong online presence, especially with web stores would be likely to hire this type of Marketing Coordinator. Those who have excellent computer, social media, and internet skills, as well as strong writers, make excellent Digital Marketing Coordinators. 

Marketing and Promotions Coordinator

The duties of a Marketing Coordinator may also include being responsible for handling trade shows and events, building relationships with industry partners, and/or seeking out corporate sponsorships for an organization. Having an outgoing personality is a must for this role, as you will be dealing directly with the public and potential customers on a regular basis. Typically, larger companies or non-profit organizations are more likely to need this type of Marketing Coordinator. 

Products and Accounts Marketing Coordinator

The responsibilities of a Products and Accounts Marketing Coordinator may also fall within the  duties of a Marketing Coordinator. This means working with a salesforce on building and maintaining a strong client base. They may develop sales programs and informational packages for their sales teams, and they will work with other types of marketing coordinators to develop sales plans for specific products. Like Marketing and Promotions Coordinators, these roles require exceptional people skills, so more outgoing social types are frequently drawn to them. Businesses with large sales forces often benefit from having Products and Accounts Marketing Coordinators. 

What are the salary range and career prospects for a Marketing Coordinator?

A Marketing Coordinator entry level salary often varies with a person’s background. While Marketing Coordinator is often an entry-level position, employers typically require at least an associate’s degree, and often a bachelor’s degree. Sometimes, employers will accept industry experience in lieu of a formal education. Marketing Coordinators most often report to Marketing Managers, and with the right experience, these positions frequently lead to promotions to Marketing Managers. Driven Marketing Coordinators who are willing to stick with the same company can aspire to reach director-level and even executive roles with the right education and experience. However, the skills learned in any one position easily transition to other companies as well, so career mobility is excellent. 

Depending on the specific duties required, a Marketing Coordinator entry-level salaries typically start anywhere from $40,000 to $60,000 per year, depending on education level and special skills. More experienced Marketing Coordinators earn around $85,000 per year. Those with outstanding skill sets can earn over $100,000 per year. 

How do I become a Marketing Coordinator?

The best route to a successful career as a Marketing Coordinator is to obtain a bachelor’s degree in Marketing. Programs that offer concentrations in social media marketing, business analytics, or consumer behavior may have particular value to a Marketing Coordinator career. Some larger businesses may require a master’s degree in Marketing, while smaller organizations may be willing to accept an associate’s degree and work experience in lieu of a bachelor’s or master’s degree.

Man working on marketing data on laptop

To really learn the various duties of a Marketing Coordinator, you should also try interning or working part-time in marketing, advertising, or graphic design while obtaining your degree. A temp position in marketing is a great option for students that will provide you with valuable experience and connections in the marketing world. Look for internships or temp jobs that will help you develop a wide skill set or train you in an area that you may be lacking such as graphic design, web development, or social media marketing. These positions can often be obtained through staffing agencies such as Whitman Associates, Inc, in the D.C. metropolitan area. 

Maintaining a professional and active social profile will demonstrate your social media prowess as you start to hunt for jobs. Just make sure that your social accounts are positive and present a professional image of you. In the current job market, many employers will view your resume online, which provides you with an opportunity to link your social profiles to your resume. 

Finally, make sure your resume is modern, clean, error-free, and highlights the in-demand skill sets you may have. Your resume should tell the story of you, and be interesting without using nondescript buzzwords. Tailoring your resume to fit a specific job is a quick way to stand out among applicants. Make sure you highlight areas where the job description and your expertise overlap. 

The varied duties of a Marketing Coordinator result in interesting jobs and exciting career paths. By following these guidelines, you can get in on the ground floor and begin a marketing career that will provide for you and satisfy you for years to come!

8 Tips For Making A Career Change

Wondering how to change careers with little or no experience in a new space? You’re not alone! It’s perfectly normal and quite routine to want to explore something new. Our outlook and life goals tend to change with time and so do our professional ambitions. Most people spend most of their waking hours, or a third of their lives, at work. After a long time in one job, you may find that it’s just not fulfilling anymore. 

The important thing when you feel this itch is to act on it and not bury it. Making a career change is an exciting life event and you should treat it as such. Keep a positive attitude and avoid getting bogged down by the work involved. The fact that you’re reading this blog is an excellent start! 

smiling woman making career change

Here are our top suggestions on how to change careers even with no experience outside your industry.

1. Identify Your Reasons for Wanting a Change

The process of making a successful career change begins with yourself. If you feel unsatisfied with your current job or a lingering irritation when you’re at work, dig a little deeper to understand what’s driving those feelings. Is it your team or the office environment? The pay? The work itself? 

The most common reasons people change their careers include gaining a better work-life balance, increasing salary or benefits, and challenging themselves professionally. Identifying the reason you’re unhappy will help you find a career that makes sense for you. You can then create a plan and work towards a definite goal, instead of spamming resumes at new job listings.   

2. Discover the Right Career for You

It’s possible that you might have identified your reasons for making a career change, but you don’t know which career to change to. This is a good thing! It means you’re taking time to consider your options instead of making a hasty decision. 

A good place to start is your skillset. Think about the similarities in your previous roles. Are there any skills or activities that stand out to you? A career in product development also makes you an excellent researcher and analyst. These are useful skills for a lateral shift into anything from consultancy to business intelligence.

Make sure you’re not just ideating within yourself. Talk to people and solicit opinions. You’d be surprised at how many have been through the same situation and can offer useful career advice. Speak to your boss too — if you have a relationship that allows that. They can highlight your strengths and weaknesses as they see them and give you new ideas for your move.

3. Upskill Yourself

Sometimes, you may lack the necessary hard skills for a particular job. This is often the case when making a career change in a technical space. For instance, you might have a background in operations and discover that you have a passion for coding. In this case, it’s a good idea to spend some time and money on a coding course.  

This is how you change careers with no experience in your new field. Recruiters will notice your commitment to your new career and consider it a positive in your application.

4. Keep an Eye Out for Opportunities in Your Company

Making a career change doesn’t necessarily mean spending hours scouring various job portals. Sometimes, the right opportunity can be available in your own company. We’ll let you in on a secret. Internal hiring is often the most favored way for recruiters and hiring managers to fill a vacancy. This is because the candidate is already familiar with the company, industry, and work culture. This cuts down on the time you have to spend adjusting to a new place and can let you hit the ground running.

It’s also a great way for you as a candidate to comfortably ease into a role you’re not familiar with. 

5. Don’t Be Afraid to Start Over

If you’re truly passionate about making a career change, then go all the way. Consider taking a pay cut or even starting at the bottom of the ladder if you need to. Doing this doesn’t mean that your career thus far has been wasted. On the contrary, your experience will shine through and let you rise quicker than your peers in the same role. Remember that the whole point of making a career change is to move on from a job that’s holding you back.  

6. Network Well

Your network is highly correlated to your net worth. Research has consistently shown that referred candidate hirings result in much better outcomes. Tap into your professional and personal networks to find people who can help you and maybe even refer you. If you don’t know anyone personally, be bold and put yourself out there. Seek out people in the industry or function you want to move into. Be upfront with them about the fact that you’re making a career change. You might not earn referrals with every connection, but at the very least, they’re likely to agree to be an advisor or sounding board in the future.

7. Find Someone to Show You the Ropes

Part of your objective with networking should be to find a mentor—someone you can rely on for practical guidance and in-depth advice. A good mentor is someone who has achieved a lot of success in the space you want to move into. Their experience can be a huge asset and help you plan effectively as you make your shift.

Also, consider volunteering and pro-bono work when making a career change. This is a great way to gain hands-on experience in a new area. It’ll also help you add something relevant to your CV and make useful connections.

8. Consider Starting a Business

Starting your own business is an excellent option for early, mid, and late-career professionals. It means you’re taking matters into your own hands and you don’t have to worry about how to change careers with no experience. You learn on the job.

As a freelancer, solopreneur, or entrepreneur, you don’t need to grind out a rigid recruitment process. You can let your skills speak for yourself with your prospective clients. A hidden advantage in making such a career change is that as a business leader, you tend to connect with other business leaders.

A career change can be a big boost for your professional and personal life. If you approach it right, it’s likely to be one of the best decisions you’ll ever make. 

If you’re actively thinking about making a career change, consider registering yourself with Whitman Associates. We’re professional staffing experts based in the D.C. metropolitan area. Explore all our job openings, including our permanent and temporary jobs to find a good fit for your move. Browse through our employment tips and job-search advice for more information on how to change careers with little or no experience. 

Transitioning Your Work Wardrobe for Spring

As the weather gets warmer, professionals are ditching their winter wardrobes in favor of cooler clothing. While it’s important to dress appropriately for the season, you also need to adhere to your workplace’s dress code. If your office adheres to a business casual dress code, we have made lists of what is and is not appropriate to wear to help you prepare your spring wardrobe:

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Why Your First Post-Graduate Job is Important

When college graduates receive their diploma and start their job hunt, they typically assume that the “education” phase of their life is over, but they couldn’t be more wrong. Your first job out of college will teach you innumerable, valuable lessons that you will carry with you through the rest of your career. Find out exactly how important your first “real” job is by reading on below:

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Job Interview – Benefits of Boasting

Bragging or boasting about yourself is generally unacceptable, especially in the workplace. You never want to be perceived as arrogant or egotistical, so you avoid patting yourself on the back in public. As a job seeker, sometimes it is important to brag or boast a little bit, especially in a job interview. You don’t want to be arrogant about it though, so learn how to brag in an acceptable way in our advice below.

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