What a Marketing Coordinator Does (and How Can I Become One)?

Confused by all of the different marketing positions out there? You’re not alone! There are Marketing Managers, Marketing Specialists, Marketing Assistants, Marketing Analysts… the list goes on and on. So let’s take a closer look at one of the many marketing positions: The Marketing Coordinator. 

What are the job duties of a Marketing Coordinator?

Desk showing work on developing a marketing strategy

Typical tasks of a marketing coordinator include entry-level analytics and research related to sales, marketing, and development. The specifics of each position will vary depending on the specific needs of the employer, but the duties of a marketing coordinator typically include:

  • Conducting market research related to a business’s target market; 
  • Analyzing sales data;
  • Creating marketing materials;
  • Assisting with website SEO;
  • Creating marketing timelines;
  • Organizing marketing projects;
  • Managing digital and social media campaigns;
  • Investigating market trends;
  • Representing a business at trade shows;
  • Working with Social Media Influencers to promote a product.

What are the different types of Marketing Coordinators?

Marketing Coordinator roles will vary depending on the type of work that may be needed by a company. Here are a few of the more common positions:

Digital Marketing Coordinator

In addition to the duties of a generic Marketing Coordinator, a Digital Marketing Coordinator’s job description may include managing digital campaigns designed to drive web traffic to a business, handling social media accounts, or managing the content of blogs and websites for a business. Depending on the size of the organization, these tasks may be handled by one Marketing Coordinator, or by multiple specialized Marketing Coordinators. Businesses that have a strong online presence, especially with web stores would be likely to hire this type of Marketing Coordinator. Those who have excellent computer, social media, and internet skills, as well as strong writers, make excellent Digital Marketing Coordinators. 

Marketing and Promotions Coordinator

The duties of a Marketing Coordinator may also include being responsible for handling trade shows and events, building relationships with industry partners, and/or seeking out corporate sponsorships for an organization. Having an outgoing personality is a must for this role, as you will be dealing directly with the public and potential customers on a regular basis. Typically, larger companies or non-profit organizations are more likely to need this type of Marketing Coordinator. 

Products and Accounts Marketing Coordinator

The responsibilities of a Products and Accounts Marketing Coordinator may also fall within the  duties of a Marketing Coordinator. This means working with a salesforce on building and maintaining a strong client base. They may develop sales programs and informational packages for their sales teams, and they will work with other types of marketing coordinators to develop sales plans for specific products. Like Marketing and Promotions Coordinators, these roles require exceptional people skills, so more outgoing social types are frequently drawn to them. Businesses with large sales forces often benefit from having Products and Accounts Marketing Coordinators. 

What are the salary range and career prospects for a Marketing Coordinator?

A Marketing Coordinator entry level salary often varies with a person’s background. While Marketing Coordinator is often an entry-level position, employers typically require at least an associate’s degree, and often a bachelor’s degree. Sometimes, employers will accept industry experience in lieu of a formal education. Marketing Coordinators most often report to Marketing Managers, and with the right experience, these positions frequently lead to promotions to Marketing Managers. Driven Marketing Coordinators who are willing to stick with the same company can aspire to reach director-level and even executive roles with the right education and experience. However, the skills learned in any one position easily transition to other companies as well, so career mobility is excellent. 

Depending on the specific duties required, a Marketing Coordinator entry-level salaries typically start anywhere from $40,000 to $60,000 per year, depending on education level and special skills. More experienced Marketing Coordinators earn around $85,000 per year. Those with outstanding skill sets can earn over $100,000 per year. 

How do I become a Marketing Coordinator?

The best route to a successful career as a Marketing Coordinator is to obtain a bachelor’s degree in Marketing. Programs that offer concentrations in social media marketing, business analytics, or consumer behavior may have particular value to a Marketing Coordinator career. Some larger businesses may require a master’s degree in Marketing, while smaller organizations may be willing to accept an associate’s degree and work experience in lieu of a bachelor’s or master’s degree.

Man working on marketing data on laptop

To really learn the various duties of a Marketing Coordinator, you should also try interning or working part-time in marketing, advertising, or graphic design while obtaining your degree. A temp position in marketing is a great option for students that will provide you with valuable experience and connections in the marketing world. Look for internships or temp jobs that will help you develop a wide skill set or train you in an area that you may be lacking such as graphic design, web development, or social media marketing. These positions can often be obtained through staffing agencies such as Whitman Associates, Inc, in the D.C. metropolitan area. 

Maintaining a professional and active social profile will demonstrate your social media prowess as you start to hunt for jobs. Just make sure that your social accounts are positive and present a professional image of you. In the current job market, many employers will view your resume online, which provides you with an opportunity to link your social profiles to your resume. 

Finally, make sure your resume is modern, clean, error-free, and highlights the in-demand skill sets you may have. Your resume should tell the story of you, and be interesting without using nondescript buzzwords. Tailoring your resume to fit a specific job is a quick way to stand out among applicants. Make sure you highlight areas where the job description and your expertise overlap. 

The varied duties of a Marketing Coordinator result in interesting jobs and exciting career paths. By following these guidelines, you can get in on the ground floor and begin a marketing career that will provide for you and satisfy you for years to come!