
Key Takeaways
- Hiring on LinkedIn provides visibility, but managing the process requires a lot of time and internal resources.
- Many employers underestimate LinkedIn costs for recruitment, including paid ads, recruiter tools and internal labor.
- While LinkedIn may generate applicants quickly, there’s still quite a bit of work that goes into the follow-up screening process.
- Employment agencies streamline the hiring process by offering companies vetted candidates, greatly reducing time spent on hiring.
Scroll through LinkedIn for long enough, and you might start noticing a pattern. Sleek, polished profiles. Carefully worded headlines. Experience claims stacked neatly into a few square inches of screen space for the viewing pleasure of potential employers. For a platform that was built to support professional connections and hiring, there’s no shortage of surface-level signals competing for attention. And with 1.2 billion users, there’s a lot to look at.
Still, many employers default to LinkedIn when recruiting. On paper, hiring on LinkedIn seems easy. All you have to do is post a job and wait for the best candidates to roll in, right?
Well, unfortunately, really knowing how to hire on LinkedIn requires more than just posting a job description and waiting for responses. As an employer, you have to manage outreach, read through resumes, follow up with candidates and coordinate interviews, all while competing with other employers pursuing the same talent.
This can be a huge undertaking, especially for small and mid-sized companies.
How Hiring on LinkedIn Actually Works
To understand the real investment behind hiring on LinkedIn, it helps to understand the full process. An employer will typically begin by creating a job post, which they may later upgrade to a paid promotion to improve its visibility. From there, they might use LinkedIn’s search tools to identify and message potential candidates proactively.
While this approach can be effective, it’s rarely passive. In many ways, it can be a full-time job for the person managing it. The responsibilities often include:
- Monitoring applications daily
- Screening resumes and profiles
- Sending follow-up messages
- Scheduling interviews
- Managing candidate drop-off
Even just learning how to hire on LinkedIn the right way takes time and experimentation. If you don’t have a dedicated recruiter, these responsibilities often fall to your managers or HR staff, who already have full workloads.
The Costs of LinkedIn Recruitment
One of the most common misconceptions about hiring on LinkedIn is the cost. While posting a job can seem affordable at first, LinkedIn costs for recruitment can quickly add up.
These can include:
- Pay-per-click postings
- Sponsored job ads
- Hiring Pro or Recruiter subscriptions
- InMail credits for outreach
- Internal labor hours spent reviewing candidates
According to LinkedIn, the cost of posting a job varies based on the market demand and competition, meaning employers have limited control over their spending. The current cost of an annual LinkedIn Recruiter license is $8,999. Add on the hourly rate for a recruiter working an average of 7 hours per week at $36 per hour, which comes out to about $13,104, and additional training and onboarding costs, and you could be paying above $22,000 per year just to search for new hires.
When we view this holistically, the LinkedIn cost for recruitment extends well beyond ad spend and includes the cost of time.
The Hidden Time Commitment
Hiring on LinkedIn takes time. According to recent SHRM data, the average time to fill a position is about 54 days. Even when candidates respond quickly, there’s still a substantial administrative burden.
Keep in mind, with new AI tools, resumes are posted for a candidate who does not exist.
Employers have to:
- Review resumes manually
- Coordinate schedules
- Conduct initial screenings
- Repost roles if searches stall
- Administer reference and background checks
Part of knowing how to hire on LinkedIn is accepting the fact that you’ll have many directionless interactions. You may find the perfect candidate and go through several follow-up interviews only to have them ghost you days later. Your inbox may see a number of unqualified applicants, leaving you to sort through even more resumes looking for the right candidates.
Someone may even get a final offer from you and turn around to use it as leverage for a competing offer.
These setbacks happen all the time and can often add days, if not weeks, to the hiring timeline.
How Effective is LinkedIn for Recruiting?

The answer really depends on how much time and expertise an employer can commit. LinkedIn is excellent for giving employers reach and visibility, especially for white-collar roles. However, just because you have a wide reach doesn’t mean you’ll get results, and that’s one of the unfortunate truths many employers learn early on when figuring out how to hire on LinkedIn.
On average, employers receive 180 applications for every hire. As such, you might spend days sorting through applications that don’t meet your requirements. The process can become a bottleneck, especially for roles that require discretion or strict cultural alignment.
While hiring on LinkedIn may give you access to seemingly infinite candidates, it won’t help you vet them or see right off the bat whether they’re a good long-term fit.
The Benefits of Using a Staffing Agency Instead
LinkedIn has done wonders for the recruitment industry, but when push comes to shove, it’s still not a reliable replacement for an experienced staffing agency like Whitman Associates. There are several reasons to choose a staffing agency over LinkedIn:
- Efficiency: Time is money. Most companies trying to fill an empty role don’t have the in-house resources to find, analyze, and interview qualified candidates. Staffing agencies do.
- Qualification: With LinkedIn, it’s hard to know whether a candidate has padded their online resume (or, in some cases, has outright lied). A staffing agency will verify work history and professional references.
- Industry Expertise: Staffing agencies often have a vast understanding of different industries. Paired with a wealth of recruiting experience, they know what it takes to find the perfect candidates for specific teams.
- Flexible Hiring Models: Most staffing agencies find temporary, temp-to-hire and permanent options, depending on the needs of the business.
- Cost: There is no cost to the employer until a candidate is found and starts, which many times, comes with a guarantee in case the employee does not work out.
A Smarter Way to Hire
At the end of the day, hiring on LinkedIn is not an inherently flawed process. The real question is whether your organization has the time, tools, money and expertise to manage it effectively.
For employers who don’t want to spend time learning how to optimally hire on LinkedIn, and want to reduce risk, control costs and hire more confidently, it may be worth looking into partnering with an experienced employment agency. Whitman Associates helps organizations bypass the drawbacks of hiring on LinkedIn by providing qualified candidates who are ready to contribute from day one.
If you’re evaluating your next hire and laying out your options, consider whether managing recruitment internally is the best use of your time. If you decide you want to take the more efficient path forward, connect with our team to discuss your hiring needs and explore a smarter, more streamlined approach to finding the best talent.

























